Eventbrite is a popular online platform for creating and managing events. Whether you are organizing a conference, workshop, or social gathering, offering promo codes can help boost ticket sales and attract more attendees. In this blog article, we will provide you with a step-by-step guide on how to add promo codes to your Eventbrite event, allowing you to offer special discounts to your audience.
Before we dive into the process, let’s understand the importance of promo codes. Promo codes are alphanumeric codes that can be applied during the ticket purchase process, providing a discount or special offer to the user. By offering promo codes, you can encourage early ticket sales, reward loyal customers, or attract new attendees. It’s an effective marketing tool that can help create buzz and increase event attendance.
Accessing Your Eventbrite Event Dashboard
To get started, log in to your Eventbrite account and navigate to your event’s dashboard. If you haven’t created an event yet, click on the “Create Event” button and follow the prompts to set up your event details. The event dashboard is where you can manage all aspects of your event, including ticket sales, attendee information, and promotional activities.
Step 1: Log in to Your Eventbrite Account
Visit the Eventbrite website and enter your login credentials to access your account. If you don’t have an account, you can easily create one by clicking on the “Sign Up” button and following the registration process.
Step 2: Navigate to Your Event’s Dashboard
Once logged in, you’ll be redirected to your Eventbrite dashboard. If you already have an event created, you’ll see a list of your events. Click on the event you want to add a promo code to, and it will take you to the event’s specific dashboard.
Selecting the “Tickets” Option
Once you’re on your event’s dashboard, locate the “Tickets” option in the menu on the left-hand side of the screen. This is where you can manage all aspects related to your event tickets, including creating new ticket types, setting prices, and enabling promo codes.
Step 1: Access the Ticket Management Page
Click on the “Tickets” option in the left-hand menu to access the ticket management page. Here, you can view and edit existing ticket types, create new ones, and configure various settings related to ticket sales.
Creating a New Ticket Type
Now that you’re on the ticket management page, it’s time to create a new ticket type for which you want to offer the promo code. Each ticket type can have its own set of rules and availability, allowing you to offer different discounts or perks to different groups of attendees.
Step 1: Click on the “Create Ticket” Button
On the ticket management page, you’ll see a button labeled “Create Ticket.” Click on it to start creating a new ticket type.
Step 2: Enter Ticket Details
A form will appear where you can enter the details of your new ticket type. Start by giving it a name that represents the type of ticket or the audience it’s intended for. For example, if you’re offering a discounted ticket for students, you can name it “Student Ticket.”
Step 3: Set Ticket Price and Quantity
Next, specify the price and quantity for the ticket type. You can set a fixed price or make it free, depending on your event’s requirements. Take into consideration any costs associated with the ticket, such as venue expenses or speaker fees, when setting the price. Also, decide how many tickets of this type you want to make available.
Step 4: Customize Ticket Description
Provide a brief description of the ticket type to inform potential attendees about its benefits or any additional perks they may receive. For example, if you’re offering a VIP ticket, you can mention access to exclusive areas or special meet-and-greet opportunities.
Step 5: Set Ticket Availability Dates
Specify the start and end dates for the ticket’s availability. This determines when attendees can purchase the ticket type. If you want to offer early bird discounts or limited-time promotions, make sure to set the availability dates accordingly.
Enabling the Promo Code Feature
Once you’ve created the ticket type, it’s time to enable the promo code feature so that you can offer discounts to your attendees. Enabling this feature allows you to create promo codes specifically for this ticket type, giving you flexibility in your marketing and promotional strategies.
Step 1: Scroll to the “Promo Codes” Section
On the ticket management page, scroll down until you find the “Promo codes” section. This is where you can enable and manage promo codes for your event.
Step 2: Toggle the Switch to Enable Promo Codes
Within the “Promo codes” section, you’ll see a switch labeled “Enable promo codes.” Click on the switch to turn it on and enable the promo code feature for the ticket type you’ve created.
Adding a Promo Code
With the promo code feature enabled, you can now create a specific promo code that attendees can use to access discounts or special offers. Promo codes can be customized to fit your event’s theme or marketing strategy, allowing you to create a sense of exclusivity and urgency for potential attendees.
Step 1: Click on the “Add Promo Code” Button
In the “Promo codes” section, click on the “Add promo code” button to start creating a new promo code.
Step 2: Enter a Unique Promo Code
In the promo code creation form, enter a unique code that attendees will need to enter during the ticket purchase process to access the discount. Make the code memorable and related to your event or promotional campaign. For example, if your event is a music festival, you can use a promo code like “MUSICFEST2022.”
Step 3: Choose Discount Type and Value
Decide whether you want to offer a percentage discount or a fixed amount discount. This depends on your pricing strategy and the value you want to provide to your attendees. For example, you can set a promo code to give a 20% discount on the ticket price or a $10 discount for each ticket purchased.
Step 4: Determine Promo Code Availability
You have the option to set the promo code availability to “Public” or “Private.” If you choose “Public,” anyone who has the promo code can use it. If you choose “Private,” only specific individuals or groups will be able to use the promo code. This gives you the flexibility to offer exclusive discounts to certain segments of your audience.