Eventbrite is a popular online platform for creating and managing events. Whether you are organizing a conference, workshop, or social gathering, offering promo codes can help boost ticket sales and attract more attendees. In this blog article, we will provide you with a step-by-step guide on how to add promo codes to your Eventbrite event, allowing you to offer special discounts to your audience.
Before we dive into the process, let’s understand the importance of promo codes. Promo codes are alphanumeric codes that can be applied during the ticket purchase process, providing a discount or special offer to the user. By offering promo codes, you can encourage early ticket sales, reward loyal customers, or attract new attendees. It’s an effective marketing tool that can help create buzz and increase event attendance.
Accessing Your Eventbrite Event Dashboard
To get started, log in to your Eventbrite account and navigate to your event’s dashboard. If you haven’t created an event yet, click on the “Create Event” button and follow the prompts to set up your event details. The event dashboard is where you can manage all aspects of your event, including ticket sales, attendee information, and promotional activities.
Step 1: Log in to Your Eventbrite Account
Visit the Eventbrite website and enter your login credentials to access your account. If you don’t have an account, you can easily create one by clicking on the “Sign Up” button and following the registration process.
Step 2: Navigate to Your Event’s Dashboard
Once logged in, you’ll be redirected to your Eventbrite dashboard. If you already have an event created, you’ll see a list of your events. Click on the event you want to add a promo code to, and it will take you to the event’s specific dashboard.
Selecting the “Tickets” Option
Once you’re on your event’s dashboard, locate the “Tickets” option in the menu on the left-hand side of the screen. This is where you can manage all aspects related to your event tickets, including creating new ticket types, setting prices, and enabling promo codes.
Step 1: Access the Ticket Management Page
Click on the “Tickets” option in the left-hand menu to access the ticket management page. Here, you can view and edit existing ticket types, create new ones, and configure various settings related to ticket sales.
Creating a New Ticket Type
Now that you’re on the ticket management page, it’s time to create a new ticket type for which you want to offer the promo code. Each ticket type can have its own set of rules and availability, allowing you to offer different discounts or perks to different groups of attendees.
Step 1: Click on the “Create Ticket” Button
On the ticket management page, you’ll see a button labeled “Create Ticket.” Click on it to start creating a new ticket type.
Step 2: Enter Ticket Details
A form will appear where you can enter the details of your new ticket type. Start by giving it a name that represents the type of ticket or the audience it’s intended for. For example, if you’re offering a discounted ticket for students, you can name it “Student Ticket.”
Step 3: Set Ticket Price and Quantity
Next, specify the price and quantity for the ticket type. You can set a fixed price or make it free, depending on your event’s requirements. Take into consideration any costs associated with the ticket, such as venue expenses or speaker fees, when setting the price. Also, decide how many tickets of this type you want to make available.
Step 4: Customize Ticket Description
Provide a brief description of the ticket type to inform potential attendees about its benefits or any additional perks they may receive. For example, if you’re offering a VIP ticket, you can mention access to exclusive areas or special meet-and-greet opportunities.
Step 5: Set Ticket Availability Dates
Specify the start and end dates for the ticket’s availability. This determines when attendees can purchase the ticket type. If you want to offer early bird discounts or limited-time promotions, make sure to set the availability dates accordingly.
Enabling the Promo Code Feature
Once you’ve created the ticket type, it’s time to enable the promo code feature so that you can offer discounts to your attendees. Enabling this feature allows you to create promo codes specifically for this ticket type, giving you flexibility in your marketing and promotional strategies.
Step 1: Scroll to the “Promo Codes” Section
On the ticket management page, scroll down until you find the “Promo codes” section. This is where you can enable and manage promo codes for your event.
Step 2: Toggle the Switch to Enable Promo Codes
Within the “Promo codes” section, you’ll see a switch labeled “Enable promo codes.” Click on the switch to turn it on and enable the promo code feature for the ticket type you’ve created.
Adding a Promo Code
With the promo code feature enabled, you can now create a specific promo code that attendees can use to access discounts or special offers. Promo codes can be customized to fit your event’s theme or marketing strategy, allowing you to create a sense of exclusivity and urgency for potential attendees.
Step 1: Click on the “Add Promo Code” Button
In the “Promo codes” section, click on the “Add promo code” button to start creating a new promo code.
Step 2: Enter a Unique Promo Code
In the promo code creation form, enter a unique code that attendees will need to enter during the ticket purchase process to access the discount. Make the code memorable and related to your event or promotional campaign. For example, if your event is a music festival, you can use a promo code like “MUSICFEST2022.”
Step 3: Choose Discount Type and Value
Decide whether you want to offer a percentage discount or a fixed amount discount. This depends on your pricing strategy and the value you want to provide to your attendees. For example, you can set a promo code to give a 20% discount on the ticket price or a $10 discount for each ticket purchased.
Step 4: Determine Promo Code Availability
You have the option to set the promo code availability to “Public” or “Private.” If you choose “Public,” anyone who has the promo code can use it. If you choose “Private,” only specific individuals or groups will be able to use the promo code. This gives you the flexibility to offer exclusive discounts to certain segments of your audience.
Setting Usage Limits and Expiration Dates
To manage the usage of your promo codes and create a sense of urgency for attendees, you can set limits on how many times a promo code can be redeemed and specify an expiration date. This helps create a scarcity mindset and encourages attendees to take advantage of the discount before it expires.
Step 1: Specify Redemption Limit
In the promo code creation form, you’ll find an option to set the maximum number of times the promo code can be redeemed. This allows you to control the number of discounted tickets that are available.
Step 2: Set an Expiration Date
Choose an expiration date for the promo code. This determines when the code will no longer be valid and attendees will no longer be able to redeem the discount. It’s a good practice to set an expiration date that aligns with your event’s timeline and marketing strategy.
Applying the Promo Code to Multiple Ticket Types
If you want to offer the same promo code for multiple ticket types, Eventbrite allows you to do so. This flexibility allows you to provide discounts and incentives across different ticket categories, catering to the diverse needs and preferences of your potential attendees.
Step 1: Select Multiple Ticket Types
When creating or editing a promo code, you have the option to select multiple ticket types to which the promo code will apply. This means that attendees purchasing any of the selected ticket types can use the promo code to access the discount.
Testing the Promo Code
Before you start promoting the promo code to your audience, it’s essential to test it to ensure that it is working correctly. Testing the promo code allows you to verify that the discount is applied successfully and that attendees can easily redeem it during the ticket purchase process.
Step 1: Simulate a Ticket Purchase
To test the promo code, navigate to your event’s registration page as if you were a potential attendee. Select the ticket type to which the promo code applies and proceed to the checkout page.
Step 2: Enter the Promo Code
On the checkout page, locate the field where attendees can enter the promo code. Enter the code you created and click on the “Apply” or “Redeem” button. The system should immediately apply the discount to the ticket price.
Step 3: Verify Discount Application
Review the final price displayed on the checkout page to ensure that the promo code discount has been successfully applied. If the discount is reflected in the total amount, it means that the promo code is working correctly.
Step 4: Repeat the Process
Repeat this testing process a few times using different ticket types and promo codes to ensure that all combinations work as expected. This will give you confidence in promoting the promo code to your audience.
Promoting the Promo Code
Now that your promo code is set up and tested, it’s time to promote it to your target audience. Effective promotion is crucial to maximize ticket sales and ensure that attendees take advantage of the discount. Utilize various marketing channels to spread the word about the promo code and encourage ticket purchases.
Step 1: Utilize Social Media
Use your social media platforms to announce the promo code and its benefits. Create visually appealing graphics or videos to capture attention and generate excitement. Encourage your followers to share the promo code with their networks, expanding your reach organically.
Step 2: Send Email Newsletters
If you have an email list of potential attendees or past event participants, send out a targeted email newsletter promoting the promo code. Personalize the email content and highlight the value they will receive by attending your event with the discount.
Step 3: Collaborate with Influencers or Partners
Consider partnering with influencers or industry-related organizations to promote the promo code to their followers or members. This can significantly expand your reach and attract a new audience who may be interested in attending your event.
Step 4: Create Engaging Content
Develop engaging content, such as blog posts or videos, that highlight the benefits of attending your event and the value of using the promo code. Share this content on your website, social media channels, and other relevant platforms to attract potential attendees.
Step 5: Offer Limited-Time Promotions
Create a sense of urgency by offering limited-time promotions in conjunction with the promo code. For example, you can offer early bird discounts or flash sales that are only available for a short period. This motivates potential attendees to take immediate action and secure their discounted tickets.
Step 6: Leverage Partnerships
Reach out to local businesses or organizations that align with your event’s theme or target audience. Collaborate with them to offer exclusive discounts or perks to their customers or members using your promo code. This mutually beneficial partnership can help you reach a wider audience and increase ticket sales.
Tracking the Promo Code Performance
Tracking the performance of your promo code is essential to evaluate the success of your marketing efforts and make data-driven decisions for future events. Eventbrite provides valuable analytics and reporting tools that allow you to monitor the usage and effectiveness of your promo code campaign.
Step 1: Access Eventbrite Analytics
Log in to your Eventbrite account and navigate to your event’s dashboard. From there, you can access the analytics and reporting section, which provides valuable insights into various aspects of your event, including ticket sales and promo code usage.
Step 2: Analyze Promo Code Usage
Within the analytics section, look for specific reports related to promo code usage. These reports will show you how many times the promo code has been redeemed, which ticket types were most popular, and any other relevant data that can help you understand the impact of your promo code campaign.
Step 3: Compare with Overall Ticket Sales
Compare the performance of your promo code campaign with the overall ticket sales for your event. Analyze whether the promo code contributed to an increase in ticket purchases or if it had a specific impact on certain ticket types or audience segments. This information will help you refine your promotional strategies for future events.
Step 4: Collect Attendee Feedback
After the event, gather feedback from attendees to understand their experience with the promo code and whether it influenced their decision to attend. This qualitative data can provide valuable insights into the effectiveness of your promo code campaign and help you improve future marketing efforts.
Step 5: Iterate and Improve
Based on the data and feedback collected, make adjustments to your promo code strategies for future events. Experiment with different discount values, expiration dates, or target audience segments to optimize your marketing efforts and drive event success.
Adding promo codes to your Eventbrite event can significantly impact ticket sales and audience engagement. By following the steps outlined in this comprehensive guide, you can easily create and manage promo codes, offering attractive discounts to your event attendees. Remember to test and track the performance of your promo codes to optimize your marketing efforts and drive event success.